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JPMorgan Slashes Gold Target, Signaling Potential Crypto Shift
MacroNeutral1 min readJuly 4, 2026BeInCrypto

JPMorgan Slashes Gold Target, Signaling Potential Crypto Shift

JPMorgan just slashed its Q4 gold price target by 25% to $4,500/oz, citing weaker demand and sensitivity to real interest rates. This near-term caution, despite a long-term bullish outlook, could redirect institutional capital towards crypto.

JPMorgan is hitting the brakes on gold, slashing its Q4 2026 price target by a hefty 25% to $4,500/oz. The bank's analysts are seeing weaker demand from key sectors and a heightened sensitivity to real interest rates, forcing a recalibration from their previous $6,000 target. They're calling it "range-bound" for now, expecting sideways action before any second-half recovery. This move is significant because gold and Bitcoin often battle for the same macro hedge capital. A stalled gold price could mean more institutional dollars flowing into crypto in the short term. However, JPM's long-term bullish thesis on gold remains intact, driven by central bank accumulation and institutional hedging, so don't expect gold to disappear as a store of value anytime soon.

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